A: Scam, as defined by Merriam-Webster, is a “fraudulent or deceptive act or operation” (www.merriam-webster.com). Who’s Who simply put, just aggregates names of notable individuals and publishes them in a book. The practice of publishing individuals based on their careers and accomplishments is by no means a scam. There are companies in the vanity publishing industry that do not stand behind their business practices and have tarnished the industry as a whole.
Worldwide Branding has been in business for more than 16 years and is much more than a Who’s Who, though we do offer networking within an exclusive membership. For more information about our array of branding products and services, please visit http://worldwidewhoswhoblog.com/the-evolution-of-worldwide-branding.
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